Robert Mislavsky
Associate Professor of Marketing - Johns Hopkins University
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Description
You can visit the academic website of Robert Mislavsky (Associate Professor of Marketing - Johns Hopkins University) at https://www.robmislavsky.com.
Recent Updates
Behavioral Tokenomics: Consumer Perceptions of Cryptocurrency Tokens
Publication
Cryptocurrency token economics (or ``tokenomics") are taking an increasing role in the development and marketing of cryptocurrency and bl...
The Retest Reflex: People Are More Likely to Retake Positive Tests
Publication
Uncommonly Rare: Consumers Value Rarity in Digital Goods More in Larger Collections
Publication
As more consumption moves to the metaverse, digital goods are becoming a substantial source of revenue for firms. Unlike their physical c...